Investing in & building enduring businesses
Our mission is to preserve the legacy and promote the continued, responsible growth of enduring businesses — those that can positively impact their employees, communities, and industries over the long-term.
Our Story
Ellirock was founded on the belief that great companies and their employees deserve a different kind of growth partner — one that puts both capital and full-time operational focus into writing the next chapter of an enduring legacy.
Hunter Hartwell, an investor-turned-entrepreneur, founded Ellirock with the support of leading institutional investors and over a dozen seasoned executives. This group shares a passion for helping small businesses unlock sustainable growth.
Meet our Founder & Investors
Our goal is to be a trustworthy partner to small and mid-sized business owners, which starts with being transparent about the business characteristics that fit our strategy and the type of relationship that we aim to build before, during, and after the investment process.
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